Puma: Find Your Fearless

On the eve of THE biggest sporting event of the year, PUMA is returning with a world brand film by LAFOURMI that showcases the invincible spirit of the PUMA Fam. On November 20th, the World Cup of Football will begin. An event that allows the greatest footballers to shine on top of the world. We all remember Maradona's goal of the century in 1986 and Henry's masterclass in 1998! A real motivation for the athletes, a way to make history, to prove their determination and to show that their game is unique. The World Cup shapes the destiny of each player and their condition. An event that the PUMA Fam won’t miss and for which it prepares itself, physically and mentally, because, in order to be successful, they have to rid themselves of all fears and worries. To be ready, the PUMA Fam must be "FEARLESS". The film features FOTs (Football Obsessed Teens) and the PUMA Fam. One morning, during a discussion on the bus, one of the young characters in the film innocently mentions Neymar Jr.'s "Fearless" state of mind during play. This word resonates with his friends and comes to life throughout the film. In one scene after another, players and FOTs challenge each other in a world where you must dare to become the most "Fearless" possible, on and off the field. To be "Fearless" is to have a career as a player and a career as a mother at the same time, it is to feed on the words of critics to become even greater, it is to privilege action rather than the result. But it is also to stand up to the older players on the local pitch or to change the music at a party to the hit of the year... By repeating this word like a mantra throughout the film, the characters make "Fearless" exist in each one of us in all situations. The casting of the PUMA Fam includes top players like Neymar Jr, Antoine Griezmann, Memphis Depay, Kingsley Coman, Fridolina Rolfö, Sara Björk and the younger generation of players who are making a name for themselves like Nikita Parris, Antony, Christian Pulisic and Romeo Beckham. An effect of emulation in which everyone tries to overcome their own fears. LaFourmi accompanied PUMA throughout the entire creative process: Conception and writing, as well as production and post-production in collaboration with Hamlet and the talent of directors Julien & Quentin. Be fearless, be bold. It is with this unique will that the script of this film was written: from the choice of the soundtrack influenced by English grime, through the casting of the FOTs to the clothing choices of the actors, nothing was left to chance in order to capture the audacity of this young generation.