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Bradesco Bank: The Jetsons
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A classic from the 60s, the cartoon "The Jetsons", by Hanna-Barbera Studios (now Warner Bros), marked generations with its vision of what would be the future of humanity: a place where people get around in aircrafts, live in suspended cities, work in fully automated spaces and have robots for domestic activities. Under the motto "Experience the Future with Bradesco", the bank launches a campaign presenting innovative services provided by the financial institution that are already available to customers, allowing them to experience the future now. The core film of the campaign, created by Publicis, is 30 seconds long and will premiere next Wednesday (26) during the commercial breaks of Jornal Nacional, the primetime national news program. In addition to the commercial and the teasers for free and paid TV, they have also integrated the communication strategy of spots, out of home media, activations on social networks with creators, as well as POS and digital actions. To highlight how technology and society have evolved, the commercial, which is the reinterpretation of the opening theme of the cartoon, shows that the mother of the Jetsons family, Jane, a housewife in the original version who uses her husband's money to shop at the mall, is now the CEO of a company. She is the one who pilots the aircraft that takes her husband George to work, her son Elroy to school, and her daughter Judy to run errands. Rosie, the robot maid, is also part of the film.
Customer Approval: Márcio Parizotto, Carla Mita and José Maurício Lilla Related |
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