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To celebrate Father's Day, Bradesco launches a campaign that reinforces values such as generosity and solidarity and exalts the emotional bonds between parents and children. Created by Publicis, the film depicts a father's relationship with his daughter. Along the way between a friend's house and her own house, the girl observes her father's small gestures: when he helps a salesman, when he donates a coat or when he gives flowers to a neighbor.
Credits
Other credits
Client Approval: Marcio Parizotto, Daniela Ugayama e Marcelo Salgado
Integrated Campaign Creation: Gabriela Moura, Eugênio Lima
Content: Gabriela Moura, Eugênio Lima
Service: Tatiana Chiari, Marcelo Trivilato, Barbara Oliveira, Felipe Francis e Marina Felippe
Planning: Gustavo Leite, Rodrigo Magalhães, Giulia Joau e Lissa Magnago
Media: Fabiana Rodrigues, Bruno Oliveira, Gabriela Nose, Giovanna Passo, Juliana Coralli, Alinne Lopes, Carlos Rodrigues, Guilherme Reis, Leandro Lessa, Lídia Rodrigues, Priscila Santos, Deyvilla Alves, Italo Brito, Rivagna Valcaci, Tainah Toledo e Tatiane Santos
RTVC: Renata Sayao, Valeria Andrighetti e Ale Sarilho
Sound Producer: Evil Twin Music
Musical Direction: Andre Faria e Murilo Faria
Service: Juliana Tangary e Carolina Couto
Musical Production: Andre Faria, Murilo Faria, Andre Namur, Jimmy Gressler, Rafael Vieira e Mateus Polati
RTVC: Renata Sayao, Valeria Andrighetti e Ale Sarilho
Sound Producer: Evil Twin Music
Musical Direction: Andre Faria e Murilo Faria
Service: Juliana Tangary e Carolina Couto
Musical Production: Andre Faria, Murilo Faria, Andre Namur, Jimmy Gressler, Rafael Vieira e Mateus Polati
Service: Luisa Ferreira, Marcela Santos e Dayane Dantas
Production Coordination: Marcella Feo, Carol Latorre e Barbara Kosloff
Assistant Director: Mayra Ferro
Art Director: Ana Henriques
Costume Designer: Giovanna Moretto
Production Director: Guilherme Valiengo
