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The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave.
Credits
Other credits
CREATIVE VP: PEDRO UTZERI, VINICIUS STANZIONE, PEDRO PRADO
ART ASSISTANT: LEONARDO CASSOL, LUÍSA PACHECO E LEO COSTA
DIGITAL CREATIVE: FABIO NAGANO, GABRIEL MARCONDES, FELIPE MASSIS, JULIO LEITE
CONTENT DIRECTOR: ANDREZA AGUIAR
CONTENT: FABIO NAGANO, TATIANA RESENDE
TECHNOLOGY AND DIGITAL ACCELERATION DIRECTOR: DENIS GUSTAVO ALVES
DIGITAL PROJECTS: THALLES FREITAS, PEDRO RAIS
INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA
RTV: LUCIANA KLEY
AGENCY MOTION: CHRYSTIAN DANUCALOV
ART BUYER: MAURO MOURA
ACCOUNT SERVICES: FABIO BRITO,MARIANA NUNES, SABRINA SPINELLI, MARCO FARIAS
MEDIA: ANDREA HIRATA, KELLY COTTA, DOUGLAS OLIVEIRA, GUILHERME PEDROSA, BARBARA SANGIOIRGI
PLANNING: TIAGO LARA, RAFAELA BADARÓ, RAFAEL GONÇALES
PRESS RELATIONS: JEF MARTINS, NATHALIE URSINI, MARIANA DUTRA
CLIENT APPROVAL: MÁRCIO PARIZOTTO, NATHALIA GARCIA, JOSÉ MAURÍCIO LILLA, KARINA MEA BOTELHO
PRODUCTION
DIRECTOR'S ASSISTANT: JULIANA CRETELLA
UNDERWATER CAMERA OPERATOR: LUCAS PUPO
WARDROBE: BETINHA MAGALHÃES
MAKEUP/HAIR: FABIANA MIZUKAMI
CASTING PRODUCTION: FLAVIA COCOZZA
LOCATION PRODUCTION: FABRÍCIO MARINHO, SAMUEL CASTRO
PRODUCTION DIRECTOR: MURILLO BASKERVILLE
EXECUTIVE DIRECTOR: INGRID RASZL
EXECUTIVE PRODUCERS: RENATA DUMONT, CAROLINA JUNQUEIRA, TICO CRUZ, CAMILA MARTINEZ, ANA GAZAL, MARCELA AMSTALDEN
PRODUCTION COORDINATOR: PAULA MACEDO, MARIANA KERCHE, AMANDA GRELL
POST-PRODUCTION COORDINATOR: ROBERTA BRUZADIN, MARCELA ANTUNES
EDITING: SQUAREHEAD
POST-PRODUCTION: CAMILA DOIMO
POST-PRODUCTION COMPANY: INVISIBLE WORKS
COLOR GRADING: OSMAR JR.
SOUND PRODUCTION:
MUSICAL PRODUCTION: CHRIS JORDÃO
SOUND DESIGN AND POST-PRODUCTION: ANDRÉ MELGES, MARCOS MORETTO (SOM 3)
ACCOUNT SERVICES: XANNA D’AGUIAR, KARINA VADASZ, IVIS SILVA
SOUNDTRACK: "Don't let the sea swallow you" – Charlie Brown Jr.
EDITING: Sony/ATV Music Publishing
RECORDING STUDIO: Universal Music Brasil
DIGITAL PRODUCTION COMPANY: PRODIGIUS
