PSA: Down and Out Kidney, 15s

Horizon Therapeutics plc today announced the launch of Down and Out Kidney, a campaign to highlight the damaging effects associated with the accumulation of uric acid and gout in people with chronic kidney disease (CKD). Down and Out Kidney features an immersive animated video that casts the kidney as the unsuspecting lead character whose growing interaction with uric acid endangers not only himself, but his friends – foot, hand, bone and heart.
Agency: Area 23, USA / FCB Health Company, New York

Using animation as an out-of-the-box way to engage on a serious topic, the video facilitates a conversation with nephrologists about the connection between the kidneys, uric acid and subsequent body-wide urate-burden complications, while drawing attention to the latest research.