 |
Embed Video
Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, … read more an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the Covid-19 pandemic. Individuals with CF are required to social distance due to their genetic condition. AREA 23 recognised that a team of young CF teens and tweens could help other teens by banding together to share their lockdown tips, wisdom and support. The outbreak of Covid-19 and the need to implement social distancing measures has hit teens especially hard. They have been cut off from their social circles during their formative years, missed out on key events and have been left searching for guidance on how to be social while social distancing. Identifying this need, AREA 23 brought together Claire’s Place Foundation (Los Angeles, CA), Piper’s Angels (Jupiter, FL), the Bonnell Foundation (Detroit, MI), Attain Health (Red Lodge, MT) and the Boomer Esiason Foundation (New York, NY). AREA 23 developed a creative, multichannel platform that elevates young people with CF to the role of thought leaders and influencers, providing expert advice to teens as members of The Social Distance Squad. This platform facilitates the sharing of encouraging and inspiring stories, and quick tips ranging from how to stay connected and happy during lockdowns, to how to talk with friends about agreeing to social distancing ground rules to safely visit or get together. They have connected with teens through social media videos, virtually visiting learning institutions, and by providing a direct pathway for young people to share what they are struggling with related to their COVID-19 world and ask for personalised advice from The Social Distance Squad.
read less...SVP: Logan Allanson
SVP: Andy Gerchak
SVP: Pamela Savage
VP CD Design: Eduardo Taveares
VP: Ronnie Caltabiano
VP: Anna Lopez
Art Supervisor: Roberta Totaro
Copy Supervisor: Angela Williams
Account Supervisor: Lydia Sine
SVP Director Integrated Production: Jennifer Ma
VP Director Integrated Production: Miona Mui
VP Director Technology and Digital Production: Bill Hanff
Design: Arthur Daraujo
Group Art Supervisor: Emily Carman
Junior Art Director: Carolina Sanchez
Junior Copywriter: Patrick Egan
Junior Art Director: Omar Inca
Junior Art Director: Sabrina Koenig
Junior Copywriter: Sarah Vallecillo
Junior Copywriter: Ethan Victor
SVP Group Engagement: KC Dickerson
Studio Rx, an FCB Health Network company
VP Creative Director Content: Paul Belliveau
Motion Graphics Designer: Max Wolkowitz
Audio Engineer: Joel Stearns
Executive Producer: Kelly Rice
Producer: Mara Chase
Editor: Gary Greco
FCB Global
Global Creative Partner: Fred Levron
Global Communications Director: Melanie Mitchem
Corporate Communications Manager: Marisa McWilliams
Crew Cuts
Editor: Gwen Grillo
Editor: Liam Fitzmaurice
Editor: Jesse Samaritano
Editor: Diana Seldin
Producer: Nancy Jacobsen
Producer: Michelle Bellaff
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
