McCann Worldgroup, Warsaw has relaunched an early 20th century noble prize winning novel 'The Peasants.' The novel is about mans relationship with nature, however during the climate … read moredisaster the book became outdated. The WWF prepared a report on the future of the Polish environment which brought together Gazeta.pl, MasterCard and Storytel to rewrite 'The Peasants' and set its plot in an alternative reality, in 2050 launching 'The Future Peasants.' The Novel was published in the most eco-friendly way, as an audio book which was recorded by top actors, journalists and activist. The new novel was illustrated with futuristic versions of the classic 19th century paintings. For each stream of the audio book money was donated to plaint trees all of which provoked a nationwide climate discussion.
read less...
