Financial Times: The Agenda is Being Rewritten Daily

In response to the global Coronavirus crisis, the FT has launched the latest adaptation of its The New Agenda platform, aimed at specifically addressing the ever-changing agenda for global businesses. The new initiative, entitled The Agenda is Being Rewritten Daily, brings together the FT’s world-class journalism and position as a trusted guide to help business leaders navigate through the crisis. The platform co-created with global earned-first advertising agency, The Brooklyn Brothers, was unveiled with a full-page print ad featured in this week’s daily edition of the newspaper and promoted across FT owned digital channels. Over the next month, the FT is offering 30 days’ free access to its dedicated Coronavirus email briefing to complement its comprehensive coverage – enabling a globally diverse audience to be inspired and empowered by New Agenda thinking. A recent survey of FT readers globally found that over two thirds (71%) of respondents are relying on the FT’s unbiased and accurate content, while over three in four (78%) agreed that the FT is helping them navigate through the impact the crisis will have on their lives.