TV ad: PSA: #ImASuspect

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Created in response to the UN creative brief, creative Miguel Soares (Mika) and RSA Films director Nova Dando's one-minute film encourages social distancing by reminding us that if we don’t know we're carrying Covid-19, then we could all be suspects in passing it on. Contributions for the film were crowd-sourced via WhatsApp, using the RSA Films global network to gather hundreds of submissions from as far afield as Mozambique, Australia, Mexico, Taiwan, Brazil, Angola, China, and the US. With UK lockdown measures further extended, #ImASuspect is a timely reminder of the importance of adhering to distancing measures, and our collective responsibility to each other around the world. As part of the campaign Nova and Mika are encouraging people to join in and create their own videos to share across social media.