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British Red Cross: What Do I Do?
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The British Red Cross has launched a new TV advert as part of its wider 'Kindness will keep us Together'campaign, to reassure the public that although this virus may keep us apart, kindness will keep us together. The advert premiered on national television this week on ITV, Channel 4, and Sky amongst others. It will run for two weeks and features the instrumental version of Hometown Glory by award-winning singer, Adele. The advert shows how right now, every kind act matters. From families adapting by staying in touch with others through video messaging, the neighbour waving at a friendly face through the window, the mother creating rainbows of hope with her children, and the volunteer packing and delivering food boxes for those most vulnerable. The charity is highlighting the collective power of kindness in a crisis and how the public can stand together. The advert highlights the vital role the British Red Cross is playing during this unprecedented time. The charity has seen an outpouring of kindness across the country – they have over 93,000 volunteers, with an incredible 68,000 new people signing up within recent weeks. Volunteers are delivering food and medicine to those who need it most, making sure refugees and people seeking asylum are safe, and working with the NHS to support people home from hospital.
Media agency: Medialab Related |
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