British Red Cross / Yinka Ilori: This Is Human Kind

Nationally acclaimed and celebrated artist, Yinka Ilori MBE has partnered with the British Red Cross to launch the latest collaboration for the charity’s 'This Is Human Kind' campaign. Since the beginning of the pandemic, the British Red Cross has worked with almost two dozen diverse UK-based artists who are aligned with its mission to spread the power of human kindness at a time when the nation needs it most. At the heart of the integrated campaign is a mural celebrating the acts of kindness shown in communities around the UK since the start of the pandemic. Located on Ebor Street, a short walk from Shoreditch High Street Station, the 15ft mural is part of the charity’s This is Human Kind campaign which celebrates the deeper human connections made through supporting one another, particularly through the coronavirus pandemic. The colourful piece is emblematic of Yinka’s distinctive style: bold, bright and with a clear nod to his West African heritage. The London-based artist, who was awarded an MBE for his work in design, recently made headlines as the co-designer behind this year’s Brit Awards trophies and stage. The 'This Is Human Kind' collaboration with Yinka Ilori is the third artist collaboration for the British Red Cross following the 'Kindness Will Keep Us Together' campaign launched at the beginning of the pandemic, which included 11 artists such as Anthony Burrill, Supermundane, and Rose Blake, and the 'I Have the Power' collaboration at the end of 2020, with work by Morgan Myerscough and 9 other artists. Ever artist collaboration has aligned with the values of the British Red Cross and helped fuel the kindness movement, raise critical funds to help those most in need, and drive awareness of the charity's humanitarian impact.