Coca-Cola: Cheering Phone Line

This year, many fans will be staying home while cheering for the Swedish men's national team during the European Football Championship. With ”Heja-linjen” Swedish supporters can phone the Swedish football manager Janne Andersson and listen to chants that provide the perfect energy and arena sensation in front of the TV at home. "Heja-linjen" (The Cheering Line) is a telephone line set up by Coca-Cola and the Swedish Football Association where supporters can call in to bring the arena atmosphere into their own living rooms. Sweden Manager Janne Andersson invites callers to the phone line where they have the opportunity to choose between five different chants to listen to - or shout along to.