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Lynx Africa: Hot Since '95
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The UK’s leading men’s toiletries brand, Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen romance with a modern twist. The creative highlights nostalgic memories of bucket hats, iconic games consoles renowned Acid House Smileys of 90s raves and how Lynx Africa has been a part of teen culture for two-and-a-half decades. World heavyweight boxing champion Anthony Joshua features as a boxing bobblehead in an eye-catching yellow car. British rap and grime sensation AJ Tracey takes the wheel as a London bus driver. Meanwhile, YouTube giant, Calfreezy, swings past on his very own wrecking ball.
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