TV ad: Lynx Africa: Away Kit Edition

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The football world went crazy when they noticed that Arsenal's new away kit looked very similar to a can of Lynx Africa. Hundreds of comments were made across social platforms from football fans tagging Lynx, and some fans even edited the Lynx Africa logo onto the kit. Lynx reacted quickly, jumping into the conversation with a humorous response that announced the release of their very own Lynx Africa away kit edition. However, the catch was that there was nothing special about their limited edition; it is completely the same as always with the same colours, the same can, almost identical to the new Arsenal away kit, an accidental collaboration. A 40-second video was launched on Lynx’s social platforms with a tongue-in-cheek approach on how they put zero effort into benefiting from a multimillion-pound coincidence.