Telenet: Brussels by Webcam

Brussels may be looking desolate, but it’s far from defeated. Behind the imposing facades, the people of the capital of Belgium are dealing with the consequences of the lockdown as creatively as they can. Despite the social constraints, its inhabitants are more connected than ever. That’s what photographer Jef Boes wanted to capture with a series of online portraits by webcam. Commissioned - and facilitated - by telecom provider Telenet and TBWABelgium. Brussels a bustling city brimming with passion and culture, looks like it’s in a coma. Its closed shops, silent cafés and empty restaurants create an atypical impression for an atypical city. Yet, under the surface lives a strong feeling of connectedness among its inhabitants. It’s exactly that sentiment that Telenet wanted to see expressed with a new campaign. Together with Jef Boes, a renowned photographer from Initials LA, they created a series of lockdown portraits. Captured via webcam.