So there you are, butt naked all over the internet. Simply because you once sent a naked picture to a lover whose adoration turned to anger. To keep this from happening Wunderman … read moredeveloped the .comdom app, a 'digital condom' to make sexting safer. The app adds a watermark to your pictures containing the details of the recipient. This way the lucky one will think twice before sharing your private pictures online. In addition to the watermark the app also includes other functionalities that make sexting safer. For instance, the app recognises faces and blurs them automatically. Moreover, you can add video filters to make your pictures more exciting while at the same time making it much harder to take full screenshots. Two target groups were involved in introducing the app to the general public. The first are young people, the most avid sexters. They were shown several fun videos on Instagram and YouTube in which a young man and a woman proudly tell us how they sometimes share pictures of their own peach and aubergine with their partner. Adults are the second group and they receive additional information on Facebook about the hot topic that sexting is these days. More and more young people engage in sexting and even though there’s nothing wrong with that, the consequences of abuse can be serious. That is why Child Focus, the Foundation for Missing and Sexually Exploited Children, offers extra support for the app. They act as an expertise centre for youngsters with questions or problems surrounding sexting.
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