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Top 6: December 4th 2019
Interactive
Snickers: #SnickersGateTop 6: December 4th 2019
For the last 10 years, Snickers's (a brand of Mars Wrigley group) base line campaign has been "you are not you when you're hungry." Today, in collaboration with CLM BBDO agency, the brand goes to the extreme and imagine what would happen if its team members too were not themselves on starvation. A few days ago, the brand deliberatly put Bounty bars inside Snickers packagings. Immediately the story spread around on Twitter with the hashtag #Snickersgate.
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