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Top 6: December 4th 2019
Interactive
Hamburg Child Protection Association: The Secret SculptureTop 6: December 4th 2019
At first glance, the Square of Children's Rights in Hamburg only shows an empty pedestal. It takes a mobile phone and the app "The Secret Sculpture" to solve the mystery. With the help of augmented reality, 42 holographic sculptures, each representing an article listed in The United Nations Convention on the Rights of The Child (UNCRC), become visible on the pedestal. The virtual sculptures were created by renowned artists including Erwin Wurm, Joseph Crossley (Astral Projekt), 1010, Bjorn Holzweg, Doppeldenk and the most renowned 3D studios in Europe. Saint Elmo's conceived the idea and implemented it in order to inform children of to their rights in an innovative and unusual way. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. The background of the campaign going with the hashtag #TheSecretScuplture is that far too few children in Germany know their rights. The Hamburg Child Protection Association wants to change this and protect children better - through education, support for children who need help, and a petition to ensure that children's rights are also taught in schools.
Maximilian Schöngen - Global Creative Strategist Also best this week |
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