International Advertising Association: #LockdownButNotOut

The world didn't need a virus, but it badly deserved a detox. This fly-on-the-wall perspective of how the world has changed (for the better), thanks to this deadly pandemic, is a long copy print ad done for the International Advertising Association. This was released as a front page, full page ad on the Free Press Journal on 25th April, 2020 and was warmly received on social media. Retweeted by none other than Dave Trott.