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Progressive Insurance: Dr. Rick - Mockumentary
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Progressive is launching the next phase of its popular Parentamorphosis ad campaign, which humorously highlights the ways that some new homeowners start to become like their parents. The two new ads "Field Work Pillows" and "Group Outing", where created and produced by Arnold (in the months prior to the pandemic’s arrival in the U.S.), introduce a new character: Dr. Rick, the self-proclaimed world’s leading expert on Parentology. A Parenta-Life Coach, Dr. Rick has dedicated his life to helping homeowners everywhere to overcome Parentamorphosis and revert back into their own selves. The team also created a mini-mockumentary about Dr. Rick and his book, Un-Becoming Your Parents.)
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