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Web Film
Proximus: #NoLimitsAtHome
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To keep spirits up after seven weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favourite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK, they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to 'hang in there'.
Client Contacts: Aurelie Denayer, Sophie De Nys and Emmanuelle Puttemans Related |
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