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The Iconic: To Those Who MotherThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For Mother's Day 2020, Australia and New Zealand fashion and sports destination, The Iconic, recognises that this year, more than any other, mums deserve a thank you as illustrated in its new campaign via Emotive. The centrepiece of the campaign is a 1:12min long film thanking Mums who are having to work from home, home-school, entertain and provide care around the clock in this unique period of self-isolation. The campaign will run across TV, digital and social channels and marks Emotive's creative debut for The Iconic. The candid and emotional piece draws on a mixture of UGC videos and stills to celebrate the incredible job mums are doing.
CMO: Alexander Meyer |
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