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Web Film

The Iconic: To Those Who Mother


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For Mother's Day 2020, Australia and New Zealand fashion and sports destination, The Iconic, recognises that this year, more than any other, mums deserve a thank you as illustrated in its new campaign via Emotive. The centrepiece of the campaign is a 1:12min long film thanking Mums who are having to work from home, home-school, entertain and provide care around the clock in this unique period of self-isolation. The campaign will run across TV, digital and social channels and marks Emotive's creative debut for The Iconic. The candid and emotional piece draws on a mixture of UGC videos and stills to celebrate the incredible job mums are doing.
Credits Other credits

CMO: Alexander Meyer

Head of Creative: Fiona Murchison

CEO: Simon Joyce

Managing Partner & Head of Strategy: Michael Hogg

Business Director: Sarah Clifton

Production Coordinator: Anna Burch

Editor: Corey Farrell

Music Track: “Like Only A Mother Can”

Written & Recorded by Lola Scott

Licensed courtesy of BMG Australia

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