The Iconic: The Iconic Spring / Summer 2013

Fashion e-tailer The Iconic has launched a fresh TVC as it moves to capitalise on growing consumer sentiment and the arrival of an early summer.

Heading into a key retail period, the TVC is aimed position the online retailer as a 'go-to' place for a wider audience. Built around the message that the new season has arrived at The Iconic, the focus is on key trends and styling direction across womenswear, menswear and sports performance.

Produced in collaboration with Toby & Pete, (http://tobyandpete.com/) and director Angus Forbes, the team behind Flume’s video clips, the company said the concept is a “fun, bright creative that showcases the spring summer collection at The Iconic”. Music was composed specifically for the TVC by the team at NYLON (http://nylonstudios.com/).