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unicef: Waiting
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VaynerMedia London has created a new PSA for UNICEF to coincide with World Immunisation Week 2020. It was created by the agency following a competitive global pitch for the project and follows VaynerMedia's long-standing work with UNICEF on fundraising. Each year, UNICEF highlights the importance of vaccinations and their role in keeping preventable diseases at bay. It partners with governments, NGOs, other UN agencies and the private sector to immunise the children who need it the most. This year, due to the spread of Covid-19, the world is more aware than ever of the damage a global pandemic can cause. The PSA, ‘Waiting’, was developed by VaynerMedia London to demonstrate the power of vaccinations in keeping us safe and free, by tapping into people’s current, shared experience and hope for a Covid-19 vaccination. In the video, parents and pregnant women are encouraged to protect their children with routine vaccinations as soon as possible, once the worst of the current pandemic has subsided.
Account Director: Natalia Kasnakidis Related |
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