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Co-op: You’re on Mute, Rashy
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Co-op and England international footballer Marcus Rashford has lent his support to Co-op to help boost urgently needed food bank donations in latest campaign by Lucky Generals. Demand has tripled in some towns and cities across the UK during the coronavirus crisis, with household incomes hit as millions of workers are furloughed and businesses close. The new ad follows the same format as last month's Easter campaign, which saw Co-op shelve its original work to instead use the video call format to feature Co-op employees asking for donations. This time, as the call progresses and more faces appear, England striker Marcus Rashford also lends his voice to the campaign; well, once he turns his microphone on, with one employee shouting: "You’re on mute, Rashy."
Media agency: Dentsu Aegis Network Related
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