Tennessee Education Lottery: Hope

When COVID-19 concerns lead to the cancellation of graduation ceremonies across the nation, Tennessee Education Lottery and The Buntin Group found a way to commemorate the academic milestone while respectfully observing social distancing. The first spot in the campaign is inspired by the Hope Scholarship - one of the largest grants funded by the Tennessee Education Lottery. Utilizing stock footage of empty stadiums, auditoriums and football fields juxtaposed with messages of “hope” for graduates Nashville’s leading independent brand communications firm, The Buntin Group, worked to craft and coordinate the placement of the powerful spot during the NFL Draft. As a follow up, “Moment to Shine” features user generated content of real graduates with messages from their family and friends celebrating their accomplishments. These pieces serve as an undeniable reminder that hope and celebration are still within reach, even during these uncertain times.