Tennessee Education Lottery: Tennessee Education Lottery HIT Games

Last year, leading brand communications firm The Buntin Group took home the North American Association of State and Provincial Lotteries Award for TV Humor for a Tennessee Education Lottery spot that featured a parody of a classic karate movie. When the client wanted to bring back the popular game, the creative team jumped at the chance to create a new 30-second spot for this fan favorite.
This was a game worth playing over and over – a well-loved classic, or rerun, if you will. Considering the present challenges for production and a modest budget, the resourceful team searched hours of stock footage and were surprised to find a recognizable Roy Rogers movie in the public domain. It provided the perfect backdrop and follow-up to the Instant Game family called HIT.