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no frills did what no other grocery store has done before (we think), they dropped this summer's hottest track, 'A Cart Apart'. Half banger, half PSA, the first track from the … read morediscount retailer teaches Canadians what it means to #HaulResponsibly, as we all adjust to life during Covid-19. From social distancing to not hoarding staple items, the track walks customers through the do's and don'ts of safe grocery shopping. A reminder to customers that we all have a role to play in keeping each other safe, the track is also a celebration of no frills employees across the country, working each day to keep customers safe, happy and fed.
Agency: John St, Toronto
The accompanying music video can be viewed on YouTube and across no frills social media channels now and will be available for streaming in the coming days on Spotify and iHeartRadio. And just when you thought it couldn’t get any better, each time you view or stream, ‘A Cart Apart’, we will donate $1 to the President’s Choice Children’s Charity™ (to a maximum of $50,000). By streaming this song, you are helping support President’s Choice Children’s Charity™, as they continue to reach vulnerable children with food during COVID-19 closures across Canada.
read less...CLIENT
SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci
Agency
Designer: Hannah Lee
Photography Producer: Andrew LaGrave
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming
MUSIC
Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design, Mixing Engineer: Didier Tovel
Additional Sound Design: Alex Gluch
Executive Producer: Alison Lawee
LYRIC VIDEO
Post Production: The Vanity
VFX Artists: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill
Executive Producer: Stephanie Pennington
Producer: Katie Methot
Photography
Photographer: James Michael Chiang
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