Hospitality Action / Earl of East: Candle Collection

While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. To help support these workers who are suddenly facing hardship, Uncommon Creative Studio and home fragrance brand Earl of East have collaborated on a unique series of scented candles, to help raise money for charity Hospitality Action. Introducing 'Scents of Normality', an exclusive collection of luxurious candles that smell like the places we miss most during lockdown. This limited edition range of soy wax candles is available to order right now, and comes in three evocative scents, reflecting some of the nation's favourite hangouts: The Local, The Cinema and The Festival. With witty copy, the packaging hints at each scent exploring the truthful environment of these much-missed everyday places. The Cinema scent is described as a heady fusion of popcorn, foam banana and the allium tang of adolescent boredom. The Local embraces notes of spilt beer, urinal block and cheap rosé freckled with cigarette ash. And finally, with annual music-goer favourites, such as Glastonbury, Lovebox and the Isle of Wight Festival cancelled this year, The Festival fragrance celebrates their spirit with a resonant bouquet of cut grass, sun-warmed cider tied with a ribbon of sweet cannabis smoke.