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Top 6: May 20th 2020
Outdoor
Squealing Pig: This Little Pig Stayed Home, 4
Top 6: May 20th 2020
Treasury Wine Estates has released a new batch of short stories under its successful ‘Curly Tales of Squealing Pig’ platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation.
Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist.
The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation ‘watching a hillbilly raise tigers’, a housemate haircut turned mullet, and an awkward conference call. The campaign is further extended via an OOH execution which keeps it simple by encouraging Australians to stay home; ‘This little pig stayed home, nice one pig’. View the full campaign on the Squealing Pig Wines’ instagram.
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