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Outdoor
Squealing Pig: This Little Pig Stayed Home, 3This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Treasury Wine Estates has released a new batch of short stories under its successful ‘Curly Tales of Squealing Pig’ platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation.
Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist.
The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation ‘watching a hillbilly raise tigers’, a housemate haircut turned mullet, and an awkward conference call. The campaign is further extended via an OOH execution which keeps it simple by encouraging Australians to stay home; ‘This little pig stayed home, nice one pig’. View the full campaign on the Squealing Pig Wines’ instagram.
Dave Wade, Editor |
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