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Outdoor

Squealing Pig: This Little Pig Stayed Home, 3


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Treasury Wine Estates has released a new batch of short stories under its successful ‘Curly Tales of Squealing Pig’ platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation. 

Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist. 

The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation ‘watching a hillbilly raise tigers’, a housemate haircut turned mullet, and an awkward conference call. The campaign is further extended via an OOH execution which keeps it simple by encouraging Australians to stay home; ‘This little pig stayed home, nice one pig’. View the full campaign on the Squealing Pig Wines’ instagram.
Credits Other credits

Dave Wade, Editor

Elsa James, Group Engagement Lead

Fiona McGinley, Engagement Lead

Brent Morris, Senior Strategist

Treasury Wine Estates.

Ben Culligan, Marketing Director ANZ

Kate Adamson, Senior Marketing Manager

Laura Wenn, Senior Brand Manager

Pete Randeria, Marketing Strategy & Business Director

Media agency, Mindshare.

Melanie Cannington, Client Lead

Erin Shaffrey, Investment Manager

Kathleen Longstaff, Media Assistant

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