TV ad: Adobe: Honor Heroes

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Top 6: May 27th 2020

Last month, Adobe collaborated with iconic artist Shepard Fairey and other artists and creatives worldwide to kick off 'Honor Heroes' - a digital art project that honours the essential workers making a difference during Covid-19. On the heels of this campaign, Adobe is now evolving this work into a digital art project which will run as a film/ad spot on a number of broadcast, digital and social platforms - beginning with a spot during Jimmy Kimmel Live! on ABC. Adobe commissioned more than 25 artists for the project and the majority of what they received featured an individual near and dear to the artist.
Agency: 72andSunny, Los Angeles

From an uncle who’s a tube worker in London, to a friend who paused graduate school to make hand sanitiser for nursing homes in Stockholm, to an ER doctor in Denver with her therapy dog, and many more.