Clash Of Clans: Celebrating 10 Years

Finnish gaming giant Supercell is marking its 10th birthday with the launch of a piece of social content from the team behind Clash of Clans, its world-renowned game.The film was created in partnership with independent digital creative agency Waste through its animation and design studio This Thing of Ours. The brief for the film was originally conceived before the Covid-19 outbreak, with the Clash of Clans team asking Waste to create a live-action piece to celebrate the highly significant birthday, but as lockdown took hold, the agency pivoted to instead make an animated video. The film, which aims to engage with Clash of Clans and Supercellfans, references the iconic Supercell logo sting and pokes fun at the way in which its famous jingle can often pop up at the most awkward times. Based on insights from players, it shows three relatable scenarios of people opening the game app in quiet environments, only to shock themselves and sometimes others when the game’s logo and loading screen sound full blast. Thevideo also calls out a unique 10th birthday in-game decoration which is available for players to claim. The piece, which was created using traditional frame-by-frame animation, has a minimalist, black and white look and feel, to mirror the colours of the Supercell logo, and a film noir-meets-comic book style.