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Top 6: May 27th 2020
Leading global men's health charity, Movember, has today launched its 'Take our Words for it' campaign to support men during the Covid-19 pandemic. Developed by creative agency MATTA, … read more the concept is designed to compel people to engage with Movember Conversations, Movember's new mental health tool to help to tackle issues of social isolation, stress and anxiety made worse by the global crisis. The idea, 'Take our Words for it', is both literal and reassuring. The Movember Conversations tool gives users the right words to say to help a man who’s struggling, but the tagline also boasts a sense of encouragement to the help-giver: “You can do this, we’ve got the experience, take our words for it”. The execution is based on the all-too-common tech fails we have been dealing with as we communicate at a distance – everything from poor internet connection to dodgy camera angles. It explains that while Movember can’t guarantee your technology will connect, it can ensure your words will.
read less...Agency
Lead Editor: Ruben Lavitoria
Design: Tom Bennett, Aidan Shields
Production Director: Tom Allwood
Brand & Strategy: Jasmine Absolon
Production
Editor: Alex Burt
Casting: Hammond & Cox
Casting Director: Thom Hammond
Mix: Clearcut Sound
Sound Engineer: Lucas Trigg
Media
Media Agency: Bountiful Cow
Founder: Henry Daglish
Client Director: Erika Mari
Head of Digital: Christina Smith
Account Manager: Liz Turgot
Client
Chief Marketing Officer: Juliette Smith
Global Director of Brand: Meagan Bell
Marketing Director UK: Helena Jennison
Marketing Director Programs: Hugh Miller
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