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McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in … read morecollaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand's heritage for technology, purpose lead design and pure driving thrill to life. The launch idea came from the insight that McLaren's engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar. VCCP worked with The Mill’s VFX team and their director James Mac to produce an ambitious launch film. Since the team were unable to have the 765LT on set, The Mill created an AR tool to see on-set, how the 765LT would inhabit the space, this in turn influenced the set design and cinematography.
read less...CEO: Andrew Peake
Business Director: Scott Kennedy
Account Director: Jade Leighton
Account Manager: Joe Humphries and Poppy Brookes
Planning Director: Jenny Nichols
Planner: Jack Lewis Barclay
Head of TV: Olly Calverly
Production
Assistant Director : Alfie Johnson
Editorial: The Assembly Rooms
Editor: Nick Allix
VFX Production
VFX PRODUCTION: The Mill
Executive Producer : Dougal Meese
Producer : Kate Ryan
VFX Creative: The Mill
2D Artist : , AndrewBarnsley, Carl Norton, Brad Wood, Nhat Quang, Peter Atack
3D Artist: Michael Parker, Haynd Roff, Russel Tickner, Paul Donellan
Design: Andrew Zmurowski, Ross Urien, Henry Foreman
Colour
Colour: The Mill
Colourist: Tom Mangham
Client
Global Marketing Director: Jamie Corstorphine
Head of Brand: Nick Crossley
Global Brand Manager: Paul Runza
Brand Specialist: Lucie Chilton
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