McLaren Automotive: Black Swan. The McLaren 570s

For thousands of years, people believed all swans were white; until the discovery of a black swan in Western Australia in 1697. And so the black swan became the symbol of something that challenges beliefs, turns things upside down and makes us question what we thought we knew.This two minute film, created by VCCP, opens in a wind tunnel. As we pan out, we see a black swan the symbol of the improbable flying against this fierce wind, as the voiceover describes the history of the bird. Suddenly, the wind dissipates, and we cut to the McLaren 570s. The camera sweeps around it, capturing the lines and the beauty of the vehicle. The film aims to highlight how truly game-changing this car is; McLaren's next black swan moment.