With schools closed indefinitely due to COVID-19, the need for early childhood education digital resources has never been greater. It’s driving parents to search for new and more … read moreinnovative ways to entertain and stimulate their kids’ growing minds, and as a partner of parents, Wyeth Nutrition China knew this was the perfect time to help. Ogilvy Shanghai, in collaboration with Wyeth’s premium infant formula brand Illuma, launched the “Voice Doodler”, a one-of-a-kind mobile experience on WeChat that lets parents and children create their own digital storybooks using nothing but their voice. At the touch of a button, users can narrate their stories and see their words transformed into animated illustrations in real-time. Using a combination of speech recognition technology and machine learning, the “Voice Doodler” enables a revolutionary and personalized storytelling experience, and a whole new way to help children nurture their imagination and unleash their inner talent. The stories are also sharable – giving families separated by lockdowns and travel bans a whole new way to connect during this difficult time.
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