Interactive ad: Krungthai Bank for local communities: Stand By Roadside Store Side

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Top 6: June 3rd 2020

Krungthai Bank Reviews to Save Local Restaurants Campaign #StandByRoadsideStoreSide. During the COVID-19 lockdown, most stores in Thailand were asked to be closed. Restaurants are only allowed to open for take away. And most local roadside restaurants are not online, only few of them are on food delivery apps. Even those who are connected with food delivery apps, most of them would not be promoted by any app without a marketing budget.
Agency: The Leo Burnett Group Thailand (Digitas Thailand)

Krungthai Bank, with its belief in supporting local communities and businesses as the root of the country’s financial strength, wanted to help these local roadside restaurants that suffered from the lockdown to survive. It launched the campaign called #StandByRoadsideStoreSide asking people to help save their near-by roadside restaurants by reviewing and post them on their social media, Facebook, Twitter and Instagram, to show that they care for them and help spread awareness for those restaurants.
With a simple review with the hashtag, #StandByRoadsideStoreSide, thousands of people participated and helped many restaurants in need of take away customers. The hashtag allowed people to find interesting restaurants in their areas and help those restaurants to survive their days at the same time. Local roadside restaurants got to see some light with each review, making us realized that Thai people will never abandon local businesses and their communities.