Hort Innovation: Good Mood Food: Do it for them

In Australia, fruit, veg & nuts have always been advertised primarily for their physical health benefits. But in the wake of COVID-19 and self-isolation, we found a fresh new way of encouraging Aussies to eat more natural produce. We've-branded Aussie fruit, veg & nuts as 'The Good Mood Food' and created a campaign centred on how they positively affect mood and wellbeing.
Agency: Special Group, Australia

The ad delivers an important message in a light-hearted way, reminding people that their food choices affect those around them who have to then deal with their bad moods and junk-food fuelled tantrums.