Julian Schreiber

 Julian Schreiber is Partner and Chief Creative Officer at Special Australia, a leading independent agency. With his fascination with understanding how people tick and desire to constantly explore what’s possible in marketing and media, he’s made a career out of successfully pushing the boundaries of commercial creativity. And as a result he’s won 'Best of Show' at AWARD a record five times, a Cannes Lions Grand Prix and a D&AD Black Pencil amongst his many other accolades.

With over 25 years of experience across Australia and the United States, his standout projects include NAB Bank’s ‘Break Up’ (the first bank campaign in 30 years to win a Cannes Grand Prix), Four’N Twenty’s ‘Magic Salad Plate’, Chupa Chup ‘Splats’, Guide Dogs Australia’s ‘Support Scent’, Pedigree’s ‘K9FM’, Tourism Victoria’s ‘The Remote Control Tourist’, and Go Gentle’s ‘Stop the Horror’, which helped determine the direction of Australia’s Euthanasia laws.

At Special, he has led the agency to over 40 'Agency of the Year' titles, made 4 Super Bowl commercials, created high-profile campaigns like Uber's 'Tonight I’ll Be Eating…', 'Uber Don’t Eats', 'Get Almost Anything', and Virgin Australia's 'Middle Seat Lottery'. He also worked on Tourism New Zealand’s ‘Good Morning World’, a Global Effies winner that was voted the most effective tourism campaign in the world.

For several years now, Julian has been a member of Australia's AWARD Council, helping nurture the advancement of the entire Australian creative advertising community - including recently co-creating and developing AWARD Uni, the new education platform for mid-weight Australian creatives.

Julian’s leadership is also driving more widespread cultural change, with Special Australia spearheading initiatives like Shift20, an industry-wide push for disability inclusion in advertising.

Some of Julian’s awards:

Campaign UK: ‘Global Creative Agency of the Year'
WARC: ‘Most Effective Independent Network in the World’
SXSW: Award for Technical Achievement
Cannes Lions:
Grand Prix - 1
Gold - 8
Silver - 12
Bronze - 18
D&AD:
Black Pencil - 1
Yellow Pencil - 5
Silver Pencil - 4
Wooden Pencil - 12
One Show:
Gold - 1
Silver - 4
Bronze - 5
AWARD: Best of Show - 5
Spikes ASIA:
Independent Agency of the Year - 2
Asian Marketing Effectiveness Awards: Grand Prix - 1 Gold - 4
Global Effie - Multi Region: Silver (The highest Effie in 2020): Good Morning World
Global Grand Effie Winners 2021 - Transportation, Travel & Tourism: Good Morning World