Pepsi: Portal

Visit meanwhileatthepepsi-verse.com on your phone, then simply hold the scanner to any Pepsi logo to open a portal revealing a moment inside the Pepsi-Verse. As well as every logo becoming a bespoke media channel, in film, social and outdoor people will also be able to get various unusual glimpses into the universe – each one showing how things work there very differently and in an entertainingly better way. The Pepsi-verse is a wonderfully strange place where socks are never lost and Aliens don't abduct you, they entertain you.
Agency: Special Australia & Glue Society

Content on television, cinema and social media will announce the new universe and the portal, inviting people to scan and search for more. And more fresh content and glimpses of the Pepsi-verse keep being launched, rewarding people for picking up a can and visiting the Pepsi-verse again and again.