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Top 6: September 21st 2022
Interactive
BUGATTI W16 MISTRAL: Inspired By A Legendary WindTop 6: September 21st 2022
In December 2021, BUGATTI started cooperation with BBDO Germany. Their mission: building a digital home for BUGATTI, worthy of the legendary luxury automotive brand. A multi-sensorial online space that can live up to Ettore Bugatti’s famous motto: “If comparable, it is no longer BUGATTI.” Now BBDO Germany shows the first project for the launch of the new BUGATTI W16 MISTRAL. The latest breath taking hyper sports-car gets its name after the powerful Mistral wind that rules the south of France. The microsite (https://w16mistral.bugatti.com/) offers an intuitive audio-visual experience for users to see the car closely. Taken as the main anchor, the wind of Southern France guides the viewer throughout the site in storytelling and graphical elements. This unique customer journey is supported by features such as blends of ambient; in-scroll sounds or 360° views of the car viewable through scrolling and combined to intimate storytelling and images that dive into the history of the brand also including its myths and anecdotes. With the new BUGATTI W16 MISTRAL microsite BBDO Germany gives first hints of the user experience and design of the newly developed BUGATTI website, which will be launched in the coming months.
Senior Motion Designer: Lukas Reubelt, Till Markull Also best this week |
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