Coopers brewery has always been original, or Forever Original as they like to say.
But we live in a world where the juggernauts are buying up all the beer brands and homogenizing … read morethe whole industry. As Australia’s oldest independent brewer, it was time to double down on originality and show the world what makes us, us.
We created a campaign comprised entirely of hundreds upon hundreds of certified 1 of 1 original artworks — each made and hand signed by fellow originals. From schlieren photography, to metalwork, cake, sheep, and everything in between, we showed up in every original way imaginable. We even made an original track, composed with the help of a couple of Coopers Pale Ales. Each artwork was featured in its own unique OOH billboard with no repeats. No copies. Only one of one’s. Because anyone can brew beer, but only Coopers is Forever Original.
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