Print ad: Mayeight!!: Fishing

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Cummins&Partners Sydney and the Movember Foundation are promoting the second year of MAYEIGHT!!, the men's mental health initiative they co-created. The initiative was created in response to the fact that, for many Aussie men, life gets busy and they lose touch with their mates, leaving millions at risk of feeling isolated. MAYEIGHT!! takes place on May 8 every year and aims to improve the social networks of Aussie men as an important protector for future mental health by giving blokes a nudge to catch up with a mate. This year they're specifically targeting the insight that we so often make plans to meet up with our mates but, because we're so hectic, we never make it actually happen. MAYEIGHT!! is the day to make those plans a reality.

"How often have we all had that text conversation where we say how good it'd be to catch up, but then don't follow through? I've certainly got a bunch on my phone", says Julian Schreiber Co-ECD of Cummins&Partners Sydney. "We're very proud MAYEIGHT!! is the day to make those plans come good."