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Bonds: Goodbye Friction - Chef's Kiss

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BONDS has announced the launch of its new 'Goodbye Friction' platform via Special, to promote the underwear and clothing manufacturer's 'Chafe Off' range for men. The new campaign was directed by Nash Egerton through production company Collider.
Credits Other credits

Head of Marketing: Kedda Ghazarian

Marketing Manager: Liz Coburn

Senior Brand Manager: Edwina Moller

Production Coordinator: Aleisha Winslow

Social & TikTok Director: Alice Adlide

Social & TikTok Post Production: Denzil Heeger, Manimal Post

Media Agency: OMD and Incubeta

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