Next stop: your dream destination. Lufthansa’s new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The … read morecampaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the ‘Yes’ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. This same approach is carried over into the new cross-media campaign, created and executed by lead agency Serviceplan. With the campaign line ‘Every journey is a new beginning. All it takes is a Yes,’ the airline invites you to say “Yes” to the dream trip you’ve always wanted to take and make it happen now with Lufthansa. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, award-winning director Niclas Larsson (Produced by Iconoclast) has crafted a stunning visual journey that perfectly blends reality and dream.
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