Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Lufthansa: All It Takes Is a Yes

Embed Video
Next stop: your dream destination. Lufthansa’s new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the ‘Yes’ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. This same approach is carried over into the new cross-media campaign, created and executed by lead agency Serviceplan. With the campaign line ‘Every journey is a new beginning. All it takes is a Yes,’ the airline invites you to say “Yes” to the dream trip you’ve always wanted to take and make it happen now with Lufthansa. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Inspired by magical realism, award-winning director Niclas Larsson (Produced by Iconoclast) has crafted a stunning visual journey that perfectly blends reality and dream.
Credits Other credits

Agency

Strategy Director Sarah Nemec

Strategist Eva Maria Hölzl

Account Manager Christian von Dewall

Account Director Amina Malik

Account Manager Evelyn Gerlach

Agency / Creative Serviceplan Group – Make

Head of Client Services Daria Diklic

General Manager Christoph Köhler

Producer Caroline Walczok

Team Tülay Kahraman

Agency / Creative Mindshare

Account Director Mareike Schröder

Head of Client Services Stefanie Anthes

Team Bernd Mayrhofer

Agency / Creative Oscar Bravo

Social Lead Ina Fölster

Creative Director Florian Schoeftenhuber

Agency / Creative DDB

Manager Kai Schubert

Executive Creative Director Patrick Ryffel

Strategy Director Tim Kestermann

Strategist Madeleine Montz

Creative Director Oliver Lenz

Creative Director Arno Meinen

Art Director Clemens Kock

Copywriter Stephan Kühne

Account Director Joshua Voth

Account Manager Martin Becker

Agency / Creative C3

Account Director Ines Wunder

Content Producer Ricarda Twellmann

Business Director Gwendolyn Eckert

Production

Executive Producer Alexis Delanoue

Managing Director Nils Schwemer

Producer Beate Ehlert

Coordinator Karin Rudokas

Coordinator Flora Marriott

Producer Jens Maier-Rothe

Casting Ruth O’Dowd

Designer Mikael Varhelyi

Stylist Rebecca Palmer

Executive Producer Sam Napper

Photographer Laura Allard-Fleischl

Production Service TaProd & MA Films Morocco

Production Service Add Pictures

Producer Tobias Seifert

Post Production / VFX Serviceplan Group – Make

Head of Production, Post Maggy Fischer

Motion Designer Ines Kossack

Colour Grading Florian Wolf

Compositing Tony Nitschke

Editor Katherina Nützel

Editor Janine Meyer

Post Production / VFX Iconoclast

Editor Carla Luffe

Editor Henrik Hanson

VFX Lead Jordi Bares

2D Lead Chris Winters

2D Lead HongRu Chen

Colourist Alex Bickel

Music / Sound Iconoclast

Composer Christopher Bear

Sound Designer Ethan Houser

Sound Mix Alex Parker

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news