Vodafone, via new agency Cummins&Partners, Sydney, is launching a major brand campaign tonight titled #BigLittleProtest, which will include TV, radio, digital, outdoor and social … read moremedia.
In the launch spot, which was shot in Brisbane by Brian Aldrich via Finch, instead of big placards, protesters hold up sim cards with slogans such as "End Phone Card Cruelty", "Let Me Globally Roam Not Groan", "Prepaid are People Too". The endline: "Simple Plans. Affordable Roaming. More Data."
This is the first major campaign created by the Sydney agency's founding executive creative directors Tom Martin and Julian Schreiber, who returned to Australia in April after over a year in New York.
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