TV ad: Vodafone Australia: The Big Little Protest

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Top 6: August 26th 2015

Vodafone, via new agency Cummins&Partners, Sydney, is launching a major brand campaign tonight titled #BigLittleProtest, which will include TV, radio, digital, outdoor and social media.

In the launch spot, which was shot in Brisbane by Brian Aldrich via Finch, instead of big placards, protesters hold up sim cards with slogans such as "End Phone Card Cruelty", "Let Me Globally Roam Not Groan", "Prepaid are People Too". The endline: "Simple Plans. Affordable Roaming. More Data."

This is the first major campaign created by the Sydney agency's founding executive creative directors Tom Martin and Julian Schreiber, who returned to Australia in April after over a year in New York.

Category Telecommunications
Client Vodafone
Agency Cummins&Partners
Production FINCH
Country Australia
Uploaded 23 August, 2015

Credits

Director
Brian Aldrich
Executive Creative Director
Tom Martin
Executive Creative Director
Julian Schreiber
Art Director
Tom Martin
Art Director
Liam Hillier
Copywriter
Julian Schreiber
Copywriter
Dom McCormack
Casting
Toni Higginbotham

Other credits

Client - Vodafone

Chief Marketing Officer - Loo Fun Chee

General Manager - Brand and Marketing Communications - Nilanjan Sarkar

Head of Creative and Advertising - Kelli Gale

Senior Campaign Manager - Ali Primmer

Senior Campaign Manager - Lisa Van Ross

Campaign Manager - Blake Power

Cummins and Partners

Executive Creative Directors -Tom Martin & Julian Schreiber

Art Director - Tom Martin, Liam Hillier

Copywriter - Julian Schreiber, Dom McCormack

Digital Creative Director - Kim Bartkowski

Executive Producer - Abby Hunt

Broadcast Producer - Jessica Boyd

Head of Operations - Todd Osbourne

Digital Producer - Paul McGilvery

CEO - Chris Jeffares

Global chief strategy officer - Adam Ferrier

Strategy Director - Lorraine Tabet-Curtis

Group Account Director - Gavin Sommer

Senior Integration Director - Joe Godsell

Senior Integration Manager - Ola Moszumanska

Senior Integration Manager - Rita Diria

Finch

Director - Brian Aldrich

Producer - Kate Merrin

Executive Producer - Corey Esse

DOP - Daniel Ardilley

Casting - Toni Higgenbotham

Post production - The Butchery and Method

Sound - Song Zu

Content Team

Director/Photographer - Giles Clarke

DOP - Stewart Volland

Post - Cutting Edge

Photographer - Sean Izzard

Vodafone Australia: The Big Little Protest

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Vodafone Australia: The Big Little Protest

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