NAB has launched the next phase of its 'Break up' marketing strategy with a TV campaign. Created by Clemenger BBDO Melbourne, the first television commercial called 'Unpopular' will … read morebe followed by further TV, radio, digital, large format outdoor, experiential activity, social media and PR over the coming weeks.
The second phase carries the theme of 'We're not very popular with the other banks anymore. We must be doing something right'.
Launched on Sunday night, it shows the consequences from the 'Break up'. Predictably the 'Break up' hasn't won NAB any friends within the industry. It has put the spotlight on ANZ, CommBank, and Westpac and not surprisingly, they haven't taken kindly to it. The television commercial takes a wry look at how the other banks have reacted to 'Break up'.
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