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Outdoor
ANZ: BYO lunch
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This campaign launches a new brand platform for ANZ that humanises financial wellbeing by profiling a series of everyday Australians who have a passion for savings – called ‘Financial Wellbeings’.
Each execution focuses on a different everyday trait that makes the portrayed character a part of this bigger group of financially savvy Australians. The campaign makes becoming a better ‘Financial Wellbeing’ something that feels attainable and desirable by focusing on everyday traits that everyone should be able to relate to or at least recognise from someone they know.
Designer: Keir Vaughan Related |
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