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Top 6: November 2nd 2022
As part of helping redesign the actual Virgin Australia flight experience and live the new brand platform of 'Bring on Wonderful" we created the 'Middle Seat Lottery' taking everyone's least favourite seat and transforming it into a chance to win hundreds and thousands of dollars worth of prizes. It created news headlines and cause commentary around the world including this clip from 'The Daily Show' in the United States
Credits
Other credits
Virgin Australia Group
Libby Minogue – Chief Marketing Officer
Paul Jones – Chief Customer & Digital Officer
Erina Chapman – Brand Marketing Leader
Ali Dunn – General Manager, Customer Strategy & Insights
Alex Plummer, General Manager, Digital
Ange Grant, Head of Paid Media, Retail and Content
Tiffany Rowe, Retail & Revenue Growth Leader
Lauren Barripp, Brand Marketing Specialist
Matt Weston Green, Brand Marketing Advisor
Helen McEnery, Marketing Manager, SME
Matthew Ongarello, Head of Consumer PR & Social
Lauren Hunt, Consumer PR Manager
PHD
GROUP BUSINESS DIRECTOR – Erin Hudson
STRATEGIST – Remi Baker
BUSINESS DIRECTOR – Jeremy Hooper GROUP
DIGITAL DIRECTOR – Andie Potter
PLANNING DIRECTOR – Riya Thakerar
INVESTMENT MANAGER – Hugh Davidson
PRODUCTION COMPANY – DIVISION
DIRECTOR – Sanjay De Silva
CINEMATOGRAPHER – Max Walter
EXECUTIVE PRODUCER – Genevieve Triquet
PRODUCER – Sarah Nichols
EDIT HOUSE – THE EDITORS
EDITOR – Ryan Bouchier
POST PRODUCER – Adrian Konarkski
POST PRODUCTION – FIN DESIGN AND EFFECTS
COLOURIST – Matt Fezz
FLAME ARTIST – Mikey Brown
PRODUCER – Isabelle Howarth/Emily Newbould
MUSIC
ARTIST – El Plastico
PUBLISHER – Public Press
SOUND STUDIO – Rumble Studios
SOUND ENGINEER – Cam Milne
PHOTOGRAPHY – Pool Collective
PHOTOGRAPHERS – Ingvar Kenne & Sean Izzard
RETOUCHER – Mark Sterne & Visual Thing
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