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Top 6: November 2nd 2022
Experiential

Virgin Australia: Middle Seat Lottery

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Top 6: November 2nd 2022
As part of helping redesign the actual Virgin Australia flight experience and live the new brand platform of 'Bring on Wonderful" we created the 'Middle Seat Lottery' taking everyone's least favourite seat and transforming it into a chance to win hundreds and thousands of dollars worth of prizes. It created news headlines and cause commentary around the world including this clip from 'The Daily Show' in the United States
Credits Other credits

Virgin Australia Group

Libby Minogue – Chief Marketing Officer

Paul Jones – Chief Customer & Digital Officer

Erina Chapman – Brand Marketing Leader

Ali Dunn – General Manager, Customer Strategy & Insights

Alex Plummer, General Manager, Digital

Ange Grant, Head of Paid Media, Retail and Content

Tiffany Rowe, Retail & Revenue Growth Leader

Lauren Barripp, Brand Marketing Specialist

Matt Weston Green, Brand Marketing Advisor

Helen McEnery, Marketing Manager, SME

Matthew Ongarello, Head of Consumer PR & Social

Lauren Hunt, Consumer PR Manager



PHD

GROUP BUSINESS DIRECTOR – Erin Hudson

STRATEGIST – Remi Baker

BUSINESS DIRECTOR – Jeremy Hooper GROUP

DIGITAL DIRECTOR – Andie Potter

PLANNING DIRECTOR – Riya Thakerar

INVESTMENT MANAGER – Hugh Davidson



PRODUCTION COMPANY – DIVISION

DIRECTOR – Sanjay De Silva

CINEMATOGRAPHER – Max Walter

EXECUTIVE PRODUCER – Genevieve Triquet

PRODUCER – Sarah Nichols



EDIT HOUSE – THE EDITORS

EDITOR – Ryan Bouchier

POST PRODUCER – Adrian Konarkski



POST PRODUCTION – FIN DESIGN AND EFFECTS

COLOURIST – Matt Fezz

FLAME ARTIST – Mikey Brown

PRODUCER – Isabelle Howarth/Emily Newbould



MUSIC

ARTIST – El Plastico

PUBLISHER – Public Press



SOUND STUDIO – Rumble Studios

SOUND ENGINEER – Cam Milne



PHOTOGRAPHY – Pool Collective

PHOTOGRAPHERS – Ingvar Kenne & Sean Izzard

RETOUCHER – Mark Sterne & Visual Thing

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